Dispelling the myth of pr multipliers

Public relations: the missing piece of the puzzle the pr value debate, journal of promotional communications dispelling the myth of pr multipliers and.

Aves are estimated by calculating the area of a printed news item or amount of air time on radio or television and multiplying the area or time by the advertising.

Equivalents calculated using multipliers are sometimes referred to as 'pr value' 'dispelling the myth of pr multipliers and other inflationary audience. Full-text paper (pdf): advertising values to measure pr: why they are invalid 'dispelling the myth of pr multipliers and other inflationary audience.

To compound the problems, many pr practitioners use a multiplier on http:// wwwinstituteforprorg/research_single/dispelling_the_myth.

Advertising value equivalency, institute for public relations, 2003 dispelling the myth of pr multipliers and other inflationary audience measures, institute for .

dispelling the myth of pr multipliers Multipliers are often used by public relations professionals to factor circulation or  audience figures when calculating impressions multipliers are generally. dispelling the myth of pr multipliers Multipliers are often used by public relations professionals to factor circulation or  audience figures when calculating impressions multipliers are generally. dispelling the myth of pr multipliers Multipliers are often used by public relations professionals to factor circulation or  audience figures when calculating impressions multipliers are generally.
Dispelling the myth of pr multipliers
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